MARSHMALLOWS !

I’ve always hated a particular English sweet called marshmallows, popular with children at fairgrounds for its sickly sweet synthetic taste and soggy texture. Sometimes people toast them which makes for an even more horrible gooey mess.

The DTC feedback has adopted a visual presentation which is obviously inspired by marshmallows, right down to the chemically induced colours.

The feedback appears to be an exercise which has all the characteristics of the previous ones focussing on relative performance but completely avoiding any detail or specifics which could really lead to any useful analysis which people could take away from the exercise and which could give them at least the satisfaction and compensation of assessing their business against their peers in a genuine and meaningful way.

The DTC has regularly hosted and promoted its own seminars as an opportunity for Sightholders to gain insights and inputs to improve their businesses. How ironic therefore that an exercise that is proclaimed by DTC to be so robust cannot apparently risk exposure to the sort of genuinely meaningful scrutiny and dialogue that one would both reasonably expect and hope for.